Online, Writing

12/11/2018

Foreword for Daata Editions

I have been invited by David Gryn, director of Daata Editions, to write a text for the Foreword section on the platform. The text addresses the preconceptions related to collecting digital art and it particular the type of artworks sold by Daata, which are digital files that the buyer can download with a certificate of authenticity. Below is an excerpt:

When considering how to collect digital art, we come across two preconceptions: what an artwork must be and what digital files are worth. First, it is commonly assumed that an artwork is an object with unique attributes, original, and irreplaceable. The object routinely goes from the artist’s studio to the gallery, where it is acquired by a collector. There is no doubt that it is always the same object that trades hands, and it is finally the collector who decides where the artwork is placed and who has access to it. Conceptual and performance art has challenged this notion again and again, but the artwork always finds its way into the market and the collector’s home in the form of a more or less stable object. Thus, if an artwork (a) is not an object, (b) can be copied, (c) can be accessed or experienced beyond the control of its owner(s), and/or (c) requires a computer, software and display to be at all perceivable, some may find it “difficult,” “challenging,” or even not worth collecting. This relates to the second preconception.

Read the full text on Daata Editions